The company went with 4 and not 5, Janes says, because even the best-selling products on Amazon can garner complaints from disgruntled shoppers, and a 4-star review is actually a pretty high score.Īmazon 4-Star is Amazon’s third store in New York City but its first with this new concept. The name of the store refers to Amazon’s rating system, which lets customers review a product from 1 to 5 stars. The store also sells items that are best-sellers or are trending on Amazon, with the idea being that the store mimics “not just what customers are buying but what customers are loving,” Cameron Janes, Amazon’s vice president of physical retail, tells me during an early store tour. Located in Manhattan’s SoHo neighborhood, Amazon 4-Star is packed to the gills with products that are - you guessed it - rated 4 stars or more on the Amazon website. Now the e-commerce giant is leveraging the two with a new store concept, Amazon 4-Star, that opened in New York City on Thursday. It also has endless amounts of data on what people buy.
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